Role Location: Shrewsbury (UK)

About FORJ Digital

We are more than just a digital marketing agency - We are a team of specialists who have spent years at the forefront of international digital marketing. Founded by three former colleagues from a global agency, we bring a combined 50+ years of experience to create something different: a results-driven, strategy-first agency that prioritises innovation, effectiveness, and sustainable growth.

Based in the historic market town of Shrewsbury, Shropshire, we are deeply committed to our local roots. Just as this town has a legacy of commerce and education, we believe in investing in the next generation of digital talent. By providing hands-on industry experience, mentorship, and career development opportunities, we aim to build a team that not only delivers world-class digital marketing but also strengthens Shrewsbury’s growing digital economy.

At FORJ Digital, we’re not just shaping digital success—we’re forging careers, building futures, and growing talent where it matters most.

Role Overview:

We're looking for a highly experienced Paid Search Specialist eager to make a tangible impact. In this leadership position, you will take the lead on complex Paid Search campaigns for key clients, consistently exceeding targets and delivering measurable outcomes. Your strategic insights and data-driven approach will make you a trusted advisor, guiding clients through the complexities of paid search. This is an exciting and unique opportunity to be instrumental in building and scaling our agency's Paid Search capabilities, from team development to the delivery of outstanding campaigns, with significant career advancement potential.

Responsibilities

Client Leadership & Management:

• Serve as the primary point of contact and strategic lead for assigned key clients, fostering strong, long-term relationships built on trust and mutual success.

• Develop a thorough understanding of clients' business goals, target audiences, and competitive landscapes to formulate tailored and effective Paid Search strategies.

• Proactively communicate campaign performance, insights, and strategic recommendations to clients through regular meetings, presentations, and detailed reports.

• Identify opportunities for account growth, upselling relevant services, and demonstrating the value of Paid Search within the broader marketing mix.

• Manage client expectations effectively, address any concerns promptly and professionally, and ensure client satisfaction.

Paid Search Strategy & Execution:

• Develop and implement comprehensive Paid Search strategies across relevant platforms, including campaign structure, keyword research, audience targeting, ad copy creation, and bidding strategies.

• Conduct in-depth keyword research and analysis to identify high-performing and relevant search terms.

• Oversee the creation and optimisation of compelling ad copy and landing page experiences to maximise conversion rates and quality scores.

• Implement and manage sophisticated bidding strategies to achieve optimal ROI and efficiency.

• Stay ahead of the latest trends, algorithm updates, and new features within paid search platforms.

Performance Monitoring, Analysis & Reporting:

• Utilize platform analytics (e.g., Google Ads, Microsoft Advertising), as well as third-party tools, to meticulously monitor campaign performance and identify areas for optimisation.

• Conduct in-depth data analysis to extract actionable insights and provide clear, concise, and insightful performance reports to clients.

• Identify and interpret key performance indicators (KPIs) and make data-driven decisions to improve campaign effectiveness.

• Develop and present performance reports that clearly communicate results, progress against goals, and strategic recommendations for future actions.

Team Collaboration & Mentorship:

• Collaborate effectively with internal teams, including SEO, social media, and content specialists, to ensure integrated and holistic marketing strategies.

• Potentially mentor and guide junior Paid Search team members, sharing knowledge, best practices, and contributing to their professional development.

• Contribute to the development of internal processes, best practices, and knowledge sharing within the Paid Search team.

New Business and Pitching:

• Contribute to new business development efforts, including participating in pitches and presentations.

• Develop and present compelling Paid Search strategies to potential clients.

• Collaborate with the sales team to identify and pursue new business opportunities.

• Contribute to the creation of proposals and pitch decks.

Required Skills & Experience:

• Significant proven experience (typically 4+ years) in a dedicated Paid Search role, with a strong focus on account management and client interaction.

• Deep and demonstrable understanding of Paid Search principles, techniques, and best practices across major platforms (Google Ads essential, Microsoft Advertising desirable).

• Proven track record of developing and successfully implementing Paid Search strategies that have delivered significant and measurable results for clients, including achieving ROI targets and business objectives.

• Strong proficiency in using industry-standard Paid Search platforms and analytics tools (e.g., Google Ads, Google Analytics, Microsoft Advertising, Google Tag Manager).

• Exceptional analytical and problem-solving skills with the ability to interpret complex data, identify trends, and translate them into actionable strategies.

• Excellent communication, presentation, and interpersonal skills, with the ability to build rapport and effectively communicate with clients at all levels.

• Strong project management and organisational skills with the ability to manage multiple client accounts and campaigns simultaneously, adhering to deadlines and budgets.

• A proactive, results-oriented, and client-focused approach with a strong commitment to exceeding client expectations.

• Excellent written and verbal communication skills in English.

• Right to work in the UK.

Preferred Skills:

• Experience with other paid media platforms (e.g., social media advertising, display advertising).

• Familiarity with conversion rate optimization (CRO) principles and tools.

• Experience with bid management platforms and automation tools.

• Google Ads certifications.

Company Benefits

FORJ Digital offers a clear path of progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews.

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Annual Bonus Scheme

• 28 days paid leave + bank holidays

• Additional day of paid leave on your birthday

• EAP (Employee Assistance Program)

• Free tea, coffee, breakfast cereals as well as free lunches once a week

• Working From Home (WFH) Program

• Flexible Working Policy

• Gym Membership contribution

• Cycle to Work program

• Health Insurance

• Enhanced Maternity/Paternity Leave

• 1 month Sabbatical (Paid) after 5 years service

• Railcard - Eligible to claim expenses for buying 16-25 or 26-30 railcard at £30

• Recruitment Referral Bonus

• Summer & Christmas staff events

• Sales Commission

• Workplace Pension Scheme.

• Give Back Together - Team charity day

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

FORJ Digital is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Our Values

At FORJ Digital, our values form the foundation of everything we do. We've crafted these principles to create an environment where both our team and clients can THRIVE:

Trust - Delivering on our words. We're committed to reliability and transparency.

Honesty - We speak plainly and act fairly. Our commitment is to genuine relationships.

Respect - Dignity in every interaction. We treat clients and colleagues with fairness cultivating a culture of inclusivity and open dialogue.

Innovation - Relentless curiosity, cutting-edge results. We explore, experiment, and elevate our strategies.

Value - We approach every project with energy and enthusiasm. Our passion drives impactful results.

Empowerment - We encourage your ideas and celebrate your achievements. Your contribution fuels success and our collective growth.